Bloomsbury USA European Tourism University Partnership (ETUP), E: Resort Ma

The result of a joint teaching initiative by the tourism departments of twenty European universities, this unique book provides a wide range of case studies from across the continent. Carefully structured so that each study highlights the same issues in a different area and a different type of destination, the book is an excellent teaching resource, and will be very useful to students who are interested in learning from European management examples. Reading lists, discussion points and exercises that are based on the vocabulary and scenarios described. Some of the cases appear in French and German as well as English.