Longman Research Methods For Public Ad

This accessible text offers an abundance of engaging examples and provides step-by-step instructions to illustrate common research methods and techniques, providing students and future administrators with a sound foundation in model building, research design, measurement, and sampling. The book' s statistical section focuses on correct use and interpretation of commonly used statistics, including linear regression. The book' s overall aim is to develop effective, efficient research skills among future public administrators so that they will be better policy makers. It accomplishes this not only by providing a solid foundation in technique, but also by developing an awareness of the ethical issues associated with conducting research and reporting findings.