VDM Lenart, A: I Changed My Mind

I Changed My Mind I changed my mind is a case study aimed at investigating backward chain management. Returns are often interpreted as negative occurrences and can be seen as the last block in a supply chain. However, this study illustrates is that returns are a great source for customer profiling and can lead to an increase in market shares if managed correctly. This research focuses on getting a better understanding of the dissatisfied customer s actions to be able to prevent product returns. Investigations are also made concerning the internal processes on how product returns are managed. In this case; how processes can be improved to lower costs at the case company; Alfa. Enjoy your reading and see how your company can prevent your customers from changing their minds.