Wiley-VCH Praxishandbuch Public Relations

Professional PR work is becoming increasingly important in practice. Nowadays it is a very important part of almost every sector of business and public life - and internally needs to prove itself economically. Here, eleven authors from journalism and PR provide an optimal introduction to the topic. They provide information on all relevant aspects of public relations such as journalists' expectations, gaining subject leadership, creating excellent visibility in the media, successful PR in practice as well as implementation. The contributions include more than 50 examples taken from practice. A clearly structured and useful guide for both PR newcomers and professionals wanting to further develop their work.